Connecting ESG and Territorial Brand: A strategic approach for tourism destinations
Resumo: The global scenario has been influenced by growing demand for sustainable and social practices, transcending the corporate environment. The objective of this research is to explore whether ESG practices are also discussed in tourist destinations with a territorial brand. The method used is literature review, associated with a theoretical essay, with two analyses: content and narrative. The results demonstrate that the applicability of ESG practices can influence the perception of the territorial brand of tourist destinations in different contexts: geographic, economic or cultural. The conclusion is that ESG principles can be aligned with local public policies, promoting more responsible and social actions that will reflect on the sustainable image of tourist destinations and, consequently, on the territorial brand.