Artigo

Resumo: The environmental advantages of green tourism are attracting the attention of a wider range of stakeholders. The behavior of travelers toward green tourism sustainability and its impact on the accomplishment of a green environment has not been well studied empirically, particularly in Petra. In this research, we use an expanded framework of the theory of planned behavior to explore the behavioral features of foreign visitors toward the sustainability of green tourism (TPB). Descriptive analysis of the explanatory survey was the method of choice for the research project at hand. A large number of respondents were tourists. Office administrators are responsible for the formulation of a company’s corporate strategy. 400 tourists took part in our survey for this research. According to our results, travelers’ views toward green tourism were highly influenced by their opinions of the sustainability of green tourism and their environmental concerns. In addition, our findings show that visitors’ intentions to engage in the sustainability of green tourism are negatively influenced by subjective norms, whereas tourists’ attitudes are positively influenced by these norms. Both environmental concerns and the desire of visitors to engage in green tourism have a substantial influence on ecologically responsible tourism behavior, according to our findings. © 2023 Editura Universitatii din Oradea. All rights reserved.