Artigo

Resumo: Research background:This research focused on identifying attributes of tourism services which are guided by a responsible vision and which seek to achieve consumer satisfaction with products that respect sustainability principles. Responsible consumer choices were de-fined as those formed by an orientation toward sustainable local food and drink, health-related services, and entertainment. Purpose of the article: This research had two aims. The first was to create and validate a measurement scale assessing tourists’ motivations with regard to three responsible tourism service dimensions. The second was to evaluate how tourists’ responsible choices affect their satisfaction. Methods: The methodology included exploratory factor analysis, confirmatory factor analysis, and structural equation modeling to test the hypothesis developed based on a literature re-view. The convenience sample was made up of tourism service users. Findings & value added: The results include a broad measurement tool that can be applied in other fields of research to detect which variables influence consumer satisfaction. The pro-posed model incorporates significant determining factors, namely, key aspects affecting tourism service selection by clients focused on sustainability and responsible consumption. Based on a market orientation (MO) perspective, the findings contribute to the existing literature on stakeholder theory (ST) and dynamic capability theory (DCT). The value added comprises a better understanding of responsible tourism consumers’ choices based on a three-part theo-retical framework (i.e., MO, ST, and DCT). © Instytut Badań Gospodarczych / Institute of Economic Research (Poland).