Artigo

Resumo: Purpose: This study analyzes a sustainable tourism village model designed to explore the role of community-based tourism in improving community welfare and preserving the rural environment. Method: Applying a qualitative case study approach, this study focused on community efforts to implement their model of sustainable tourism based on local wisdom. The informants were selected using a purposive sampling technique, followed by snowball sampling. Data were analyzed using the interactive model. This research utilized a source triangulation technique, in which data collected from various sources were compared to obtain mutually reinforcing confirmation and maintain the validity of the data. Results and Conclusion: The development of a tourism village in Dermaji Village has a positive socioeconomic impact on the community. Furthermore, the development of tourist villages has raised public awareness about preserving cultural traditions, which are one of the interesting tourist attractions. One of the crucial factors for the successful development of tourism villages is the commitment of the majority of stakeholders and village communities to develop environmentally friendly tourism villages. Implications of the research: This study suggests that tourism villages should consider social capital to gain support from stakeholders. Originality/Value: This study contributes to understanding the role of community-based tourism in improving the welfare of poor villagers. © 2024 ANPAD – Associacao Nacional de Pos-Graduacao e Pesquisa em Administracao. All rights reserved.