Artigo

Resumo: This study aimed to evaluate the tourism potential of Kroczyce municipality, Poland, with a focus on its natural attractions and their role in fostering sustainable tourism. Kroczyce, chosen for its pristine natural features, presents an ideal case for examining the integration of sustainable practices in tourism. The research confirmed that the municipality’s natural landscape, rock formations, water reservoirs, protected areas, and caves are significant tourist attractions and sustainable assets. Additionally, it revealed a strong awareness among residents and visitors of the importance of sustainable tourism. The study’s findings suggest that local authorities can effectively develop Kroczyce as a sustainable tourism destination. This development involves investing in eco-friendly infrastructure, promoting conservation, and engaging the local community, ensuring tourism aligns with environmental conservation. Such an approach not only enhances the tourist experience but also preserves the natural ecosystem for future generations. Furthermore, transitioning Kroczyce into a nature tourism hub could yield substantial socio-economic benefits. The expected increase in tourism can stimulate job creation, boost local trade, and improve amenities, contributing positively to the region’s overall development. This case study provides a roadmap for similar municipalities aiming to develop sustainable, nature-based tourism. © 2023 by the authors.