The orientation of Gen Zs towards metaverse tourism
Resumo:
Our study explored the enabler role of perceived usefulness, enjoyment, and ease of use from metaverse tourism on Gen Z engagement and satisfaction. Furthermore, the enabler role of Gen Z’s engagement and satisfaction with metaverse tourism on their word-of-mouth intentions are also explored. Lastly, the study examined the contingency effects of age, annual family income, and gender. Data were collected from young consumers in three prominent cities in the country, i.e., Delhi, Kolkata, and Visakhapatnam, and the Middle East, to support generalizability and cross-comparison. Subsequently, the study collected responses from the Middle East to facilitate cross-comparison. The completed responses were analysed in SmartPLS 3.3.9. Findings suggest perceived ease of use and enjoyment as major enablers of Gen Z’s engagement and satisfaction, which primarily enhances their word-of-mouth intentions.
