Resumo: Despite sustained interest in sustainable tourism, the gap between environmental concern and travel behavior is still often explained as an individual failing. This article develops an integrative conceptual review and synthesis of behavioral, discursive, organizational, household decision-making, environmental ethics, and political-economic studies to reframe this gap as a multilevel condition of environmental incoherence. The proposed model explains how values, ...
Resumo: Digital platforms are increasingly presented as instruments for sustainable tourism governance, yet destinations often remain data-rich and governance-poor: digital traces are dispersed across actors, indicators are weakly standardised and communities frequently lack meaningful access to the information that shapes destination decisions. This article addresses this problem through the conceptual design and preliminary formative evaluation of ORVE (Optimisation of Resources ...
Resumo: Smart tourism destinations, embedded by the internet and information and communication technologies, have been improving tourists’ experiences and connectivity. However, Destination Management Organisations (DMOs) still lack knowledge of how digital technologies can enhance their role and bring greater competitive advantage to destinations. In this sense, this study aims to develop an integrated smart tourism destination management ecosystem model that ...
Resumo: This study introduces a participatory research design for co-creating sustainability innovations in tourism destinations by integrating complexity and design science within a participatory action research framework. Applied with 29 stakeholders in Barcelona, the approach combined semi-structured interviews, participatory systems mapping, collaborative design thinking, and reflective evaluation. Stakeholders engaged with visual tools, playful methods, and time-bound design sprints, which were ...
Resumo:Purpose-This study aims to examine why tourism incentives succeed or fail in community-based tourism (CBT), arguing that their effectiveness hinges not merely on economic logic but on symbolic interpretation. By integrating motivational crowding theory, service-dominant logic and greenwashing literature, this study explores how incentives function either as symbolic reinforcers or sources of moral dissonance – depending on tourists’ value orientation ...
Resumo: Sustainable tourism has become a strategic imperative, particularly in Bali Island, where tourism drives regional economic growth. In this study, we investigate the mediating role of green service innovation in the relationship between the marketing mix and business performance among small and medium-sized enterprises (SMEs) in Bali Island’s tour and travel sector. We seek to understand how sustainability-oriented innovation ...
Resumo: The intersection of digitalization and sustainability is reshaping the tourism industry, with digital platforms playing a transformative role in optimizing travel experiences while simultaneously influencing economic inclusivity, labor dynamics, and environmental responsibility. This paper explores how Industry 4.0 technologies—such as artificial intelligence (AI), big data, blockchain, virtual reality (VR), and the Internet of Things (IoT)—are integrated into digital tourism ...
Resumo: The traditional linear model of consumption, which relies on resource extraction, production, consumption, and disposal, is increasingly recognized as unsustainable due to its environmental and economic impacts. In response, the circular economy (CE) emerges as a transformative alternative, focusing on resource efficiency and closed-loop systems to minimize waste and environmental impact. Despite growing literature on CE, there remains a ...
Resumo: Overwhelming evidence suggests that we need to consume less and/or differently. Academic research and the popular media provide recommendations on what consumers should or should not do to live more sustainably. However, for the majority of consumers, the uptake of sustainable behaviours is low. Sustainable consumption finds itself in constant tension with mainstream ‘normal’ (unsustainable) behaviours. We not only ...
Resumo: Purpose-This study examines how eco-labels shape consumer agency and decision-making in online fashion retail. Integrating dual-process theory with a personal agency framework, we compare two third-party sustainability systems, Type I eco-labels and sustainability indices, to assess effects on perceived brand agency, personal agency and willingness to pay a premium. We further test whether the specificity of index information adds ...
Resumo: Although green product consumption is increasing globally, the predictors of this behaviour remain unclear, especially in developing countries where green products are not widely produced or consumed. This study examines the influence of information factors on consumer empowerment and green consumer behaviour. A quantitative approach was adopted, and data were collected by surveying 301 green product consumers residing in ...
Resumo: Amid growing concerns about environmental pollution and resource depletion, studies on sustainable consumption and its encouragement have gained considerable research attention. However, research on promoting sustainable consumption remains underdeveloped and requires further exploration and systematization. The present study aims to provide a comprehensive perspective on the topic of sustainable consumption and its promotion. This research systematically reviews the relevant ...
Resumo: This research utilizes the Norm Activation Theory to explore tourists' pro-environmental behavior. The study has two parts: the first qualitatively explores constructs predicting visitors' pro-environmental behavior, while the second quantitatively measures pro-environmental behaviors and individual attitudes through a survey. Since augmented reality (AR) is transforming sustainable tourism by offering interactive educational experiences, during EXPO 2020 in Dubai, 1506 participants who engaged ...
Resumo: As affluent travelers increasingly seek both exclusivity and environmental stewardship, luxury hospitality faces a core paradox: reconciling conspicuous consumption with authentic sustainability. This study investigates how Circular Business Practices (CBPs) shape guest motivations, satisfaction, and behavioral intentions in premium hospitality, drawing on Self-Determination Theory (SDT) and Veblen's Theory of the Leisure Class (TLC). A cross-sectional survey of 812 recent ...
Resumo: The current economic model centered on perpetual growth is unsustainable. Without a shift away from this growth-centric approach and rampant consumerism, the environmental and social crises will persist. This article explores tourists’ relationship with degrowth and sustainability. Through an empirical investigation, the study explores the relatively uncharted territory of how tourists engage with degrowth. Employing an online survey with ...
Resumo: This study investigates tourists’ adoption of sustainable mobility by integrating behavioral theories with open-innovation dynamics. Drawing on the Theory of Planned Behavior (TPB), Expectancy–Value Theory (EVT), Diffusion of Innovation (DOI), and the Technology Acceptance Model (TAM), the research examines how economic cost (ECI), awareness of sustainable options (ASO), individual sustainability values (ISV), and perceived convenience (PC) shape the tourist ...
Resumo: Despite growing investment and strategic emphasis on travel social media influencers (TSMI), research lacks a holistic understanding of their impact on travel decisions across different stages of the customer journey. The objective of this study is therefore to develop and validate an integrated framework that explains the effectiveness of TSMIs combining customer journey and information processing conceptual lenses. In ...
Resumo: The transmission of green ideas within families is no longer limited to the older generations instilling ideas into the younger generations. Younger generations are increasingly influencing the green travel behavior of older generations with their green ideas. This study was based on social learning theory and reverse socialization theory and proposed the concept of “trans-education.” A theoretical model of ...
Resumo: To establish an interactive model reflecting how children’s involvement in family tourism decisions interacts with internal and external factors, this study examines the interrelationships between children’s individual characteristics (tourism knowledge and tourism attachment), parental characteristics (socio- and concept-orientation family communication patterns), and children’s influence on family tourism decision making (initiation and search/decision stages) using structural equation modeling. Results reveal ...
Resumo: Sustainable business practices are vital for tourist destinations because they help tackle social and environmental challenges while addressing profit-oriented concerns. The purpose of this study was to explore pro-environmental behaviors in families. The values-identity-personal norm model was combined with the concept of destination social responsibility via normative influences. Partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) ...
Resumo: This study addresses the research gap in group-level pro-environmental behaviors by establishing a social cognitive theoretical model within travel groups. Employing a quantitative design and structural equation modeling, it examines key antecedents, the mediating role of relationship mobility, and the moderating effect of Goal Congruence. Findings reveal that environmental emotion/values, impression management, and relationship mobility significantly promote low-cost pro-environmental ...
Introdução: Decision-making in family tourism often involves multiple dynamics, which are more or less structured (Lehto et al., 2009), including personal preferences, financial considerations, and emotional motivations (Bronner & De Hoog, 2008; Li et al., 2023). Adults play a central role in orchestrating these choices, navigating between practical constraints and aspirational desires to craft meaningful family experiences (Nichols & Snepenger, 1988) ...
Resumo: Despite an individual's altruistic intentions, these are not always put into practice. The gap between the intentions and behaviors hinders pro-environmental consumption behavior, which has been a highly important subject in the field. Considering that pro-environmental consumption is an altruistic behavior that adjusts and resolves the disparity between personal interests and social values, the role of moral licensing effect should get ...
Resumo: While environmental consciousness has gained global momentum, the influence of climate advocacy on consumer behavior within tourism has rarely been examined. The present study investigated the impact of climate advocacy on regenerative tourism intentions while examining the moderating effects of data privacy-conscious marketing and social moral licensing. Drawing on theoretical frameworks focusing on social psychology and digital marketing ethics, ...
Resumo: The notion of authenticity arises in tourism research in two ways: In theory, as a contentious, complicated and disputed construct; empirically, as a recurrent theme in accounts of tourist experiences of place and culture and as a quality of tourists' experiences. This duality creates tension over the utility of authenticity in research and theory. We review recent literature on ...
Resumo: The study investigated how tourists' awareness of greenwashing affects their intention to book green accommodation services, focusing on the roles of green skepticism and trust as mediators. A structured questionnaire was used to assess tourists’ ability to identify misleading environmental claims, trust in service providers, skepticism towards sustainability claims, and intention to book green accommodation services. The survey was ...
Resumo: Amidst growing emphasis on sustainability in the hotel industry, hotels are increasingly adopting sustainable practices. This trend extends to online platforms, where hotels showcase their sustainability labels as a form of advanced Corporate Social Responsibility (CSR). Such CSR communication is crucially influenced by how customers perceive the consistency of a hotel’s CSR efforts. In the sphere of online hotel booking, customer reviews ...
Resumo: Labels such as the ‘green tourist’, ‘ecotourist’, and the ‘ethical tourist’ are used to claim moral capital and distinguish this tourist from the alternative, viewed as a threat to the destination. However, these tourist groups open themselves up to feelings and criticisms of hypocrisy when they fail to live up to the moral standards they expressly espouse. This hypocrisy ...
Resumo: Given that social regulation of corporate environmental irresponsibility is not always effective, firms can maintain a good reputation despite engaging in irresponsible behaviour. However, relatively little is known about social inaction in this context. To help fill this important research gap, a conceptual model was developed by drawing on the social cognitive theory of morality. In the empirical context of cheating ...
Resumo: Growing evidence suggests that the framework of moral disengagement is key to understanding individual behaviors in relation to the environmental crisis. We developed and validated the multi-dimensional Moral Disengagement mechanisms in Environmentally unfriendly Behaviors Scale (MD-EBS) using an exploratory sequential mixed-methods design. Study 1 highlighted a set of specific moral disengagement mechanisms. Study 2 revealed an eight-factor structure (N = 613), ...
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